"I was completely fooled by 'this' and when I saw how it worked, I realized only João could have invented such a clever solution." - Joshua Jay "A very, very clever idea!"-...

 BACK IN STOCK! Looking for excitement in your magic? You found it! Produced by Mikhail Shmidt and Bond Lee, Bullet Catch V is one of the most dangerous tricks on...

THE WORLDS SEXIEST BOTTLE CAP PENETRATION JUST GOT SEXIER!New gimmick created and engineered by UDAY JADUGARFrom an idea by LUKE DANCY- NEW SEMI-AUTOMATIC GIMMICK WITH IMPROVED BULLET-PROOF DESIGN- NO SETUP!...

THE WORLDS SEXIEST BOTTLE CAP PENETRATION JUST GOT SEXIER!New gimmick created and engineered by UDAY JADUGARFrom an idea by LUKE DANCY- NEW SEMI-AUTOMATIC GIMMICK WITH IMPROVED BULLET-PROOF DESIGN- NO SETUP!...

If you purchase Balance, due to its weight and size must choose shipping option: "Balance Shipping". Thank you   First came "Inferno," which won Trick of the Year in 2012....

IMAGINE A BOOK TEST. WITHOUT THE BOOK. SVENPAD® ULTIMATE EDITION IS UNLIKE ANY SVENGALI STYLE PAD. This is a kind of mini book test (without the book), using over 60...

THE #1 MOST POPULAR SVENPAD® IN THE WORLD As just seen on AGT, JIMMY KIMMEL AND THE ELLEN DEGENERES SHOW! The SvenPad® KoD Memo Pad represents a quantum leap in...

HE #1 MOST POPULAR SVENPAD® IN THE WORLD As just seen on AGT, JIMMY KIMMEL AND THE ELLEN DEGENERES SHOW! The SvenPad® KoD Memo Pad represents a quantum leap in...

A STAGE ILLUSION NOW A CLOSE-UP ILLUSION Eric Bedard created his original suspenZ 25 years ago. During that time, he shared it with a very small handful of professional magicians...

The Infinity Wallet Kensington Edition is the second wallet to be given the Luxurious London Collection treatment from Alakazam. Using a high grade brown leather the London collection take the...

"DEFORMER™ by Menny Lindenfeld is the most amazing metal bending tool I have ever seen."- URI GELLERMenny Lindenfeld, the creator of the OX BENDER™, brings you DEFORMER™ - The ultimate...

"As close to real magic as it gets... bloody amazing."- Dynamo The ability to speed up the healing process in the human body is one of the most sought after...

Imagine being able to prepare a deck of card anyway you want to and presenting it as a brand new, unopened, sealed pack of playing cards. This device is beautifully...

An amazing close-up item that plays big! After receiving great reviews from the magic community, we have decided to make this fantastic routine more portable. This version will fit into...

From the mind of one of Mentalism's rising stars comes an important book of practical, simple and direct mentalism. Why should you be interested in this book? Because it features...

While a sizable literature devoted to mentalism was produced in the past hundred years, little has stood the test of time. Among the scant amount that has is that of...